Another giant leap.
In accordance with Purdue’s long-held values, Boilermaker Alliance exists to empower Purdue student-athletes to become champions in their sport and champions in their communities.
Impact is our purpose.
Boilermaker Alliance was founded by like-minded individuals with long-standing commitments to Purdue University and the Athletic Department. Our organization intends to provide a new vehicle to recognize the accomplishments of Purdue student-athletes by providing nation-leading Name, Image, and Likeness opportunities.
It is our hope that in uniting the power of Boiler Nation, we continue to build on the legacy of excellence in athletic programs at Purdue through impactful NIL activities.
“The most important point of emphasis for us to focus on is making it painfully hard to leave our place - Purdue University. We need to create such an opportunity for our student-athletes, there is no way they would go somewhere else. Our coaches and sports programs need this initiative to be successful in order to compete at the highest level.”
— Michael Berghoff, Chairman of the Board of Trustees
Once a Boilermaker,
Always a Boilermaker
As an official sponsor of Purdue University Athletics, Boilermaker Alliance strives to be the preeminent standard-bearer for Name-Image-Likeness activities in the Big Ten and nationally.
It is our hope to understand and effectively apply new name-image-likeness rules in a manner that is consistent with Purdue’s values and empowers our student-athletes to be champions in their sport and champions in their communities.